Multistorey building for forniture showroom and offices, with an open-air showroom terrace.

Project data

  • Status
  • Year
    1996 – 1998
  • Tipology
  • Location
    High Point, North Carolina, USA  > map
  • Client
    Natuzzi Americas Inc., USA
  • Budget
    19 million € (adjusted to 2013)
  • Total Area/Surface/Volume
    10.000 sq m


“The proud prow of a ship just arrived – Mario Bellini notes –. The burnished curve of the bronze is mirrored in the water underneath, shining shell curving upwards.

The dynamic drama of the metal is interrupted by the light irony of a porthole, a big gaping eye looking out onto a new world”.

The triangular shape of the terrain, partially occupied by an existent building, suggested the idea of the ship.

The nucleus of the project turned out to be fecund and capable of channelling diverse elements: the dynamic character of the commissioner, their openness towards new markets, the periodical animation of this gigantic showroom, with its coming and going of goods along the ramp in teak that from the base of the prow leads into the belly of the building.

On the inside, the bright axis of the skylight cuts through the building vertically and ensures a constant orientation.
The space is organised by pillars dressed by the changing light of the birch wood and by the glass walkways that unite the two parts of the buildings.

Birch is used again for the floor, enlivened by outlines of anodised aluminium and inlaid with black iron oxide. On the roof there is a large gardenterrace with its red lacquered wood poles.

(Ermanno Ranzani)



Mario Bellini Architects

Design Team
Mario Bellini.  With Giovanna Bonfanti, Giovanni  Cappelletti

Project Team
Giovanna Bonfanti (project architect) and Giovanni Cappelletti. Whit Matteo Bulli, Edoardo Germani, Marco Piccione Lim Young Yup, Luigi Vaciago (3D model and render image)

Project Manager
Industrie Natuzzi S.p.a (manager Nino Del Re)

Local Architect
J. Hyatt Hammond Associates Executive Architect, Grensboro, North Carolina (manager Jerel T. Boone)

Weaver Costruction s.r.l.


Structure:   Laurene & Rickher Structural Engineer
Glass facades:   Permasteelisa, Treviso
Metal facades:   ASTEC s.r.l., Treviso
Model:   Luigi Morellato, Milano
Photo:   Matteo Piazza, Milano
Construction   General Contractor:   Weaver Costruction s.r.l.